Meet Irina Novoselsky, SMM Panel’s brand-new CEO

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Today we’re thrilled to reveal Irina Novoselsky as Chief Executive Officer and member of the board at SMM Panel. We asked her to share her ideas on why she’s signed up with the team:

When the war broke out in my birth country of Ukraine in 2015, like everybody, I was glued to social platforms for real-time updates, taking in the stories and images of individuals affected. That minute in time underscored for me how vital social has actually ended up being to how we live, work and understand the world.

As social has developed into a consistent engine of online culture and connection over the previous 10 years, it has also end up being an indispensable method for services to not just reach their clients however to engage with their clients in two-way conversations where relationships are created. It’s about people, culture, connection, and storytelling. That’s the heart of social networks and its power; it assists people and businesses connect and help each other, brings awareness where it’s required, and motivates individuals to learn from each other, share stories and celebrate wins.

When the chance to speak with SMM Panel about the CEO function emerged, I was delighted. Social network management is a largely untapped and growing $28 billion international market opportunity, and SMM Panel is crucial in assisting customers inform their stories and get in touch with others, all while offering meaningful insights to the very individuals it connects. Modification in this industry is continuous, which is, in part, what drew me here. I flourish in change. This inflection point in SMM Panel’s journey is one I’ve seen before and provides me the opportunity to apply my transformational experience to continue to unlock value and development for consumers in this currently growing service. What delights me the most is the prospect of working with the team at SMM Panel to provide what our customers need to drive their businesses forward.

We have an incredible opportunity to help hundreds of thousands of organizations harness the power of social networks to make their companies effective, and I’m enjoyed be part of the SMM Panel group. The team is an effective idea, and I have actually seen what the power of collaborating can accomplish. It’s an amazing honor to join this culture that is soaked in inclusion, purpose, and a customer-first focus. Together we will write SMM Panel’s next chapter.

Check out the main news release announcing Irina Novoselsky’s position as CEO of SMM Panel.

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