Google’s John Mueller: WordPress Not Inherently Better For SEO

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In reaction to a thread on Reddit, Google Browse Advocate John Mueller says there’s no fundamental SEO advantage to utilizing WordPress compared to coding a site yourself.

A thread in the r/SEO forum asks a familiar concern numerous practitioners encounter in their professions.

Is WordPress much better for SEO than coding your own site?

Other variations of that question consist of, “is WordPress better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the response is constantly the same.

WordPress isn’t naturally much better for SEO than any other alternative. It’s one of numerous ways to develop a site that ranks in Google.

Mueller On WordPress For SEO

In response to whether using WordPress is much better for SEO than coding your own site, Mueller states:

“Not for SEO, however you can focus more on the material if you do not spend all your time creating a new CMS for yourself. (some individuals choose making a CMS, so YMMV).”

As Mueller states, the most substantial advantage WordPress provides is the ease of usage compared to by hand composing code.

Nevertheless, that’s only advantageous to the website owner. It makes no distinction to Google if a website is built with WordPress.

This question comes up regularly and deserves reviewing due to the false information circulating around WordPress and SEO.

For example, take the second-most upvoted comment in the Reddit thread straight below Mueller’s.

An individual claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s false, though the misconception of WordPress being better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. To find out more regarding the SEO abilities of WordPress compared to other content management systems, see this short article from SEJ Founder Loren Baker. Baker lists the 25 finest SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/SMM Panel