30 Material Marketing Stats You Must Know

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Material continues to rule most marketing techniques, and there is evidence to support my assertion.

Simply put, content marketing is a vital aspect of any digital marketing technique, whether you’re running a little regional service or a large international corporation.

After all, content is indisputably the very lifeblood upon which the web and social networks are based.

Modern SEO, for all intents and functions, has actually efficiently ended up being enhanced content marketing as Google needs and benefits organizations that create content showing Competence, Authority, and Trustworthiness to the advantage of their clients.

Material marketing involves developing and sharing valuable, appropriate, entertaining, and consistent material in numerous text-based, video, and audio formats.

The main focus must be on bring in and retaining a clearly defined audience, with the ultimate objective of driving successful consumer action.

However with a lot content being produced and shared every day, it is very important to stay updated on the current trends and finest practices in content marketing to keep up.

To assist you do simply that, here are 30 content marketing stats I think you should understand:

Content Marketing Use

The number of organizations are leveraging content marketing, and how are they planning to find success?

  1. According to the Content Marketing Institute, 73% of B2B online marketers and 70% of B2C marketers use content marketing as part of their overall marketing technique.
  2. 91% of marketing pros surveyed by Semrush accomplished success with their content marketing in 2021.
  3. A B2B Material Marketing Research Study performed by CMI discovered 40% of B2B marketers have a recorded material marketing technique; 33% have a strategy, however it’s not documented, and 27% have no strategy whatsoever.
  4. Half of all online marketers state they outsource some material marketing.
  5. The pandemic increased material usage by 207%.

Material Marketing Strategy

What methods are content marketers using or finding to be most efficient?

  1. 83% of marketers think it’s more efficient to develop greater quality content less typically.
  2. In a 2022 Statista Research Study of online marketers worldwide, 62% of participants stated they thought it was important to be “always on” for their customers, whereas 23% believed content-led communications were most efficient for customized targeting functions.

Kinds of Content

Content marketing was associated with posting blogs, however the web and content have actually evolved into audio, video, interactive, and meta formats.

Here are a couple of stats on how the different types of content are trending and performing.

  1. The leading 3 kinds of content being created by marketing teams in 2022 consisted of videos, blog sites, and images.
  2. Short articles/posts (83%) and videos (61%) are the leading two content types that B2C marketers used in the last 12 months. Their use of long-form short articles increased to 42% from 22% last year.
  3. Short-form video content like Buy TikTok Verifications and Buy Instagram Verification Reels is the most efficient kind of social networks material.
  4. 40.8% of online marketers stated original graphics (infographics, illustrations) helped them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C marketers anticipated their company to buy video marketing in 2022. (Source: CMI)
  6. Short material (300-900 words) brings in 21% less traffic and 75% fewer backlinks than short articles of typical length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive material sees 52.6% more engagement than fixed content, with purchasers spending an average of 8.5 minutes seeing fixed material items and 13 minutes on interactive material products. (Source: Mediafly)

Content Distribution

It is not simply enough to develop and publish material.

For a content method to be effective, it must consist of dispersing material through the channels often visited by an organization’s target audience.

  1. Buy Facebook Verification was the leading circulation channel for B2C marketers in the previous 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most typical and top-performing natural social networks circulation channel.
  3. 80% of B2B online marketers who use paid circulation use paid social media advertising (Source: CMI)

Material Consumption

Once content reaches an audience, it is very important to comprehend how an audience takes in the content or acts as an outcome.

  1. A 2021 DemandGen research study revealed 62% of those making B2B purchase decisions said they relied more on practical material like case studies and visual material, such as webinars, to guide their buying decisions and pointing out a greater emphasis on the dependability of the source.
  2. Purchasers want to invest no greater than 5 minutes evaluating most content formats. (Source: DemandGen Content Preferences Survey)
  3. In a recent post, blogger Ryan Robinson reports the typical reader invests 37 seconds reading a blog.
  4. 65% of respondents to DemandGen’s survey stated they provide more credence to peer reviews, user-generated content, and third-party publications/analysts vs. company-generated content.

Content Marketing Efficiency

Among the main factors content marketing has actually taken off is its capability to be measured, enhanced, and tied to a return on investment.

  1. B2C marketers reported to CMI the leading 3 objectives content marketing assists them to accomplish are creating brand name awareness, constructing trust, and informing their target audience.
  2. Content marketing creates three times as many leads as standard outgoing marketing however costs 62% less (Source: CMI).
  3. 56% of marketers who leverage blogging state it’s an effective tactic, and 10% state it generates the best ROI (return on investment). (Source: Hubspot blog research study)
  4. Over 60% of marketers measure the success of their material marketing method through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Budget plan modifications and the determination to invest in specific marketing techniques are good indications of how popular and reliable these strategies are at a macro level.

The following statistics definitely appear to indicate marketers have actually bought into the worth of content.

  1. 61% of B2C marketers in CMI’s 2021 study stated their 2022 content marketing budget would exceed their 2021 spending plan.
  2. 22% of B2B online marketers stated they spent 50% or more of their overall marketing spending plan on content marketing. Moreover, 43% saw their content marketing budgets grow from 2020 to 2021, and 66% expected them to grow again in 2022. (Source: CMI)


All kinds of marketing come with obstacles associated with time, resources, proficiency, and competition. Acknowledging and resolving these challenges head-on with well-thought-out methods is the very best way to overcome them and realize success.

  1. Top difficulties consisted of “attracting quality leads with our content” (41%), “creating enough traffic and promoting our content” (39%), “developing material that resonates with our audience” (31%), and “proving the ROI of our content” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Changes to SEO/search algorithms (64%), modifications to social media algorithms (53%), and information management/analytics (48%) are among the leading issues for B2C online marketers. (Source: CMI)
  3. 47% of individuals are looking for downtime from internet-enabled devices due to digital fatigue (Source: EY Survey)

Time To Get Going

As you can clearly see and possibly have actually currently understood, content marketing can be a highly reliable and cost-efficient method to produce leads, develop brand name awareness and drive sales.

Those happy to put in the work of building a documented material method and performing it by producing, dispersing, and enhancing high-value, pertinent customer-centric material can reap substantial business benefits.

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Featured Image: Deemak Daksina/SMM Panel